Margaret Bouse is a strategic leader with over two decades of experience shaping growth and innovation in STEM markets. Her background features a strong commitment to developing and executing value creation plans, go-to-market strategies, and product launches across both business and consumer segments. Margaret excels in fostering strategic initiatives that enhance market leadership and drive scale-up operations. Her expertise in crafting compelling messaging and building high-performance teams underscores her role as a mentor to startups, guiding them through critical go-to-market phases and bringing business acumen to technical founders. Margaret's career is marked by her ability to drive value creation and her steadfast commitment to ethical leadership.

From bluechip to bootstrap. After 15+ years working in marketing for Google and Microsoft and an MBA from Cranfield School of Management, Margaret founded Cittadina in 2013 with the aim to help clients create and execute beautiful marketing campaigns led by strategy and supported with insight.

Jesse is a professional music composer and media producer capable of writing, mixing, editing, and all post-production activities for various media. He has experience in composing, synthesizing, and revising music for podcasts, video media and video games. 

He is proficient in transcription, transposition, and virtual orchestration with a strong grasp of music theory, and has familiarity with various musical genres, with commercial experience in both advertising and videogame scoring.