The Margeteers
Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices and lessons learned on the marketing battlefield.
The Margeteers
Episode 4: The Power of Emotive Storytelling
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Margaret Sherer and Margaret Bouse
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Season 1
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Episode 4
In this episode of The Margeteers, Margaret Sherer and Margaret Bouse dive into the art of storytelling in marketing. They explore how universal themes, emotional resonance, and cultural context can elevate a campaign's impact.
Using a Nike ad as a case study, they discuss the power of nonverbal storytelling, the importance of playfulness, and how great marketing can connect with audiences globally. Tune in to learn how to craft campaigns that inspire and engage on a deeper level.
Key Take-aways:
- The universality and emotional impact of storytelling is compelling
- How cultural context and current events shape ad perception
- The role of playfulness and community in marketing campaigns
Resources Mentioned:
Link to Nike commercial: https://www.youtube.com/watch?v=YOzIZwRiN-I
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