The Margeteers
Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices and lessons learned on the marketing battlefield.
The Margeteers
Episode 5: The Role of Fractional CMOs in Startup Growth
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Margaret Sherer and Margaret Bouse
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Season 1
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Episode 5
Margaret Sherer and Margaret Bouse, a.k.a. “The Margeteers”, discuss the critical role of fractional Chief Marketing Officers (CMOs) in guiding startups through early growth stages.
From building a strong marketing foundation to setting up the right Martech stack, they share insights on how fractional CMOs can help startups optimize limited budgets and align marketing efforts with business goals. Whether you're a founder or a marketer, this episode offers valuable advice on scaling your marketing function effectively.
Key Take-aways:
- The value of fractional CMOs for early-stage startups: Expertise with less expense
- How it’s important to build systems and infrastructure and set benchmarks for growth
- How to use strategic decision-making to maximize limited budgets
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