The Margeteers
Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices and lessons learned on the marketing battlefield.
The Margeteers
Episode 7: Marketing Budget Concepts for Startups and Scale-Ups
In this episode of The Margeteers, Margaret Bouse and Margaret Sherer discuss the complexities of budgeting for startups and scale-ups. They chat about how early-stage companies can prioritize their spend, focusing on critical foundational activities like defining the ideal customer profile (ICP) and working toward product-market fit.
The Margarets also share insights on how to educate stakeholders about the significance of investing in early foundational work and how to frame marketing budgets for maximum impact.
Key Takeaways:
- The importance of testing and learning before scaling marketing efforts.
- Allocating budgets for ICP identification, A/B testing, and messaging validation.
- Negotiating with stakeholders to ensure alignment on “learning budgets” and foundational investments.
- Leveraging generative AI tools for efficiency and insights, including defining ICPs and testing hypotheses.
- Why startups should focus on organic strategies before moving into paid campaigns.
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