The Margeteers
Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices and lessons learned on the marketing battlefield.
The Margeteers
Episode 6: Scaling Marketing Strategies for Series B and Beyond
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Margaret Sherer and Margaret Bouse
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Season 1
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Episode 6
In this episode, The Margeteers tackle the challenges of scaling marketing efforts during Series B funding and beyond. They discuss the transition from generalist to specialist teams, the importance of aligning marketing with sales and business objectives, and preparing for potential exits like IPOs or acquisitions.
Learn how to adapt your marketing strategies for global expansion and maximize ROI as your company grows.
Key Topics:
- The importance of scaling marketing operations and team specialization
- Aligning marketing strategies with business growth and exit plans
- Adapting to local markets while maintaining a cohesive brand message
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