The Margeteers
Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices and lessons learned on the marketing battlefield.
Podcasting since 2024 • 6 episodes
The Margeteers
Latest Episodes
Episode 6: Scaling Marketing Strategies for Series B and Beyond
In this episode, The Margeteers tackle the challenges of scaling marketing efforts during Series B funding and beyond. They discuss the transition from generalist to specialist teams, the importance of aligning marketing with sales and busin...
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Season 1
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Episode 6
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33:37
Episode 5: The Role of Fractional CMOs in Startup Growth
Margaret Sherer and Margaret Bouse, a.k.a. “The Margeteers”, discuss the critical role of fractional Chief Marketing Officers (CMOs) in guiding startups through early growth stages. From building a strong marketing foundat...
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Season 1
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Episode 5
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34:43
Episode 4: The Power of Emotive Storytelling
In this episode of The Margeteers, Margaret Sherer and Margaret Bouse dive into the art of storytelling in marketing. They explore how universal themes, emotional resonance, and cultural context can elevate a campaign's impact. ...
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Season 1
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Episode 4
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19:02
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