The Margeteers
Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices and lessons learned on the marketing battlefield.
Podcasting since 2024 • 9 episodes
The Margeteers
Latest Episodes
Episode 9: Look Out for Waste - Creating Smarter, Leaner Budgets
In the final episode of this series for The Margeteers, the Margarets focus on how to avoid wasting marketing budgets, regardless of company size. They explore common pitfalls, from over-collaboration and extended appr...
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Episode 9
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29:59
Episode 8: Bigger Budget Discussion
In this episode of The Margeteers, tune in to understand how to make the most of big budgets while staying agile and aligned with business goals!This episode is all about how larger, more matur...
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Episode 8
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32:40
Episode 7: Marketing Budget Concepts for Startups and Scale-Ups
In this episode of The Margeteers, Margaret Bouse and Margaret Sherer discuss the complexities of budgeting for startups and scale-ups. They chat about how early-stage companies can prioritize their spend, focusing on ...
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Episode 7
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31:56
Episode 6: Scaling Marketing Strategies for Series B and Beyond
In this episode, The Margeteers tackle the challenges of scaling marketing efforts during Series B funding and beyond. They discuss the transition from generalist to specialist teams, the importance of aligning marketing with sales and busin...
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Season 1
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Episode 6
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33:37
Episode 5: The Role of Fractional CMOs in Startup Growth
Margaret Sherer and Margaret Bouse, a.k.a. “The Margeteers”, discuss the critical role of fractional Chief Marketing Officers (CMOs) in guiding startups through early growth stages. From building a strong marketing foundat...
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Season 1
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Episode 5
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34:43
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