The Margeteers
Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices and lessons learned on the marketing battlefield.
The Margeteers
Episode 9: Look Out for Waste - Creating Smarter, Leaner Budgets
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Margaret Sherer and Margaret Bouse
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Episode 9
In the final episode of this series for The Margeteers, the Margarets focus on how to avoid wasting marketing budgets, regardless of company size. They explore common pitfalls, from over-collaboration and extended approval processes in large companies to over-investing in the wrong priorities for startups.
They also discuss how to recycle and scale content, the importance of setting realistic expectations for ROI, and how partnerships can help stretch your budget further.
Key Takeaways:
- Small companies often waste money by skipping foundational work or investing in short-lived assets.
- Large companies face risks of time and resource waste due to over-complexity, excessive collaboration, and slow decision-making.
- The value of partnerships and collaborations to maximize reach and impact while sharing costs.
- How to balance subjective feedback with actionable, value-driven changes to creative projects.
- Tips for creating scalable content and leveraging it across multiple platforms to amplify impact.
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