Sales vs Marketing Is Broken — Here’s How to Actually Align Them Artwork

The Margeteers

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The Margeteers

Sales vs Marketing Is Broken — Here’s How to Actually Align Them

March 31, 2026 • Margaret Sherer and Margaret Bouse • Season 2 • Episode 2

0:00 | 28:57

In Season 2, Episode 2 of The Margeteers Podcast, Margaret Bouse and Margaret Sherer explore the long-standing tension between sales and marketing—and how to move beyond it.

While both functions ultimately drive revenue, they are often structured, measured, and incentivized in ways that create friction rather than collaboration. This episode unpacks where that disconnect comes from and how organizations can build stronger alignment across teams.

Drawing on experience in startups and B2B environments, Margaret and Marg discuss:

The evolution (and limitations) of MQL and SQL frameworks
Why quality matters more than volume in lead generation
The importance of shared definitions and feedback loops
Attribution challenges across long and complex sales cycles
Cultural differences between sales and marketing teams
How leadership mindset shapes collaboration and performance

They also share differing perspectives on whether marketing should operate as a service organization—and what that means for strategy, autonomy, and results.

This episode is ideal for leaders and teams looking to create a more cohesive, collaborative approach to growth.

Your Hosts:

👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/

👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/

Podcast Producer:

👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh

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